The
New
Editorial

Bringing together the best of journalism, strategy, product, and design to help organizations tell their own stories, build trust, and authentically connect with their communities and constituents

Own your truth.

Godfrey Dadich Partners, Ghost Note, and Upstatement are pioneering The New Editorial, recognizing that we’re at an inflection point: The old models of communication and connection no longer work. In increasingly complex times, organizations must build their own platforms and communities directly, sharing their perspectives and values with honesty, integrity, and inclusivity.

This new approach requires courage and new ways of thinking—but it is an imperative. The vast majority of people now expect brands to articulate their belief systems clearly and participate meaningfully in the global exchange of ideas. Brands have the ability to speak—publish, broadcast, engage—with the quality, creativity, and intellectual vibrancy that were once the exclusive domain of the Fourth Estate.

This is The New Editorial. Own your truth. Tell your story.

The Transformation

From
To
Marketing
Meaning
Megaphones
Conversations
Spin
Truth
PR
Ideas
Customers
Communities

What it looks like

Story

Stories establish authority. The most authentic and effective way a brand can express itself to the world—its purpose, its people, its aspirations—is through storytelling.

1

Stories establish authority. The most authentic and effective way a brand can express itself to the world—its purpose, its people, its aspirations—is through storytelling.

Community

Communities speak truth to power. Underrepresented people demand more from brands: genuine connections, deeper investments in their communities, and more courageous storytelling.

2

Communities speak truth to power. Underrepresented people demand more from brands: genuine connections, deeper investments in their communities, and more courageous storytelling.

A photograph of a young person sitting on a stool and holding a Puerto Rican flag. They wear glasses, jeans, and yellow Nike, and sit on a small stool.
Nike NYC A campaign to amplify a vibrant NYC community
The Center for Journalism & Democracy The identity for an institute empowering tomorrow’s journalists
A photograph of a young person on a beach that kneels smiling in the sand while holding a small white dog with an orange collar. The person has gauged earrings, tattoos, orange hair,  and wears a a white skirt, a denim vest, and orange sandals.
Hopelab A safe space for LGBTQ+ teens to celebrate their identities
Platform

Platforms are where it all comes together. These are the spaces where stories are told, communities gather, and brands are built.

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Platforms are where it all comes together. These are the spaces where stories are told, communities gather, and brands are built.